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  • Writer's pictureBrian Billips

📈Why Digital Growth Hacking is Essential in 2022:📈

Updated: Mar 17, 2022

"Dont push people to where you want to be; meet them where they are." - Meghan Keaney Anderson, VP marketing, HubSpot.

⌛️Now more than ever, the environment in which we purchase our wants and needs is changing. Instead of reading emails, we as consumers digest data and images. Images are filled with emotion. Videos no longer possess shock. Desensitization is repelling consumers away from traditional marketing strategies. Information intake has exponentially grown. People consumer about 34 gigabytes daily. about half of the day consumers read 105,000 words, for 12 hours (Royon Tech21century). In 1925, we had news papers and radio for information. A voice and printed paper. In 2011, the average daily screen time was about 1 hour and 55 minutes (Bhattacharjee CNN).

🔬 American psychiatrist Edward Hallowell stated, “never in human history, our brains had to work so much information as today. We have now a generation of people who spend many hours in front of a computer monitor or a cell phone and who are so busy in processing the information received from all directions, so they lose the ability to think and feel. Most of this information is superficial. People are sacrificing the depth and feeling and cut off from other people” (Royon Tech21century).

🔌 Consumers are wired differently in 2022. Therefore consumers have different needs than before. As long as innovation is on an uptrend, marketing innovation should be on an uptrend as well. Consumers no longer read news papers as soon they will no longer read emails. Growth hacking digital marketing best practices are essential for companies to meeting the technological demand.

💻 Tools such as GDN or DV360 are essential to stay ahead of the curb. what is DV360? DV 360 is a single video display tool that helps marketing campaign teams work together. Creative data Feed management services provided by Slab Marketing are tools that keep businesses ahead of the game. These tools can boost Google shopping rankings to the top of the list. Industry standards are always changing, new Adwords interfaces and trends are always changing.

🎯 Another aspect of tools that Slab Marketing uses are targeting tools. What are targeting tools? Targeting tools are tools that help identify a target audience to determine who can see ads and where the ads are seen. Geological ad targeting can be used to isolate demographics. This promotes smart shopping, optimize google pricing according to demographics, and creates the perfect demographic for a brand. Slab Marketing offers services to boost companies' search engine optimization to control more target impression shares. What is target impression? It is an automated bidding strategy that allows a hierarchy of ads to be shown at the absolute top of the page.

🔧 Another tool Slab Marketing Uses to stay ahead of the curve is Google Affinity Apps. What is Google Affinity Apps? Google Affinity Apps is similar to Facebook Pixel, Pixel custom events, or Funnel Google ads. It's a tool that reaches users based on his or her passions, habits, and interests. It can reach users on recent purchases as well. Although sometimes targets are too small to target for google properties. Therefore, Slab Marketing possess innovative tools to bring companies a head of Google's underlying faults. Slab Marketing uses Google merchant test feeds, impressions, KPI, and other top of the line tools.

⚽️ A optimization goal of Slab Marketing is to construct a potent powerful salesforce for Google Adwords. Slab brings leads to sales teams that are hungry and ready to eat. Slab Marketing generates leads through Apple search ads search matches, facebook pixel analytics, and Google analytics ITP.

📞 At Slab, we believe It's all about choosing the right medium for communication. For example, Linkedin conversation ads will cater differently from one brand to the next. Strategy feeds along with Linkedin Campaign Optimization are key components to produce healthy communication. At Slab, we teach how to increase impression share in google ads, bringing your company closer to the top. Closer listings at the top of google brings in higher brand awareness and engagement. Slab Marketing brings a new meaning to organic marketing. Slab produces a team of innovative growth hackers that will boost search engine optimization and launch social media platforms to the moon. Along with social media strategies, Slab Marketing specializes in catapulting small businesses into mid level companies and eventually into Initial public offer stages (IPO). Small businesses include start ups and we specialize in NFT platform optimization.




Bhattacharjee, P. (2017, November 15). How does your child's Screen time measure up? CNN. Retrieved March 15, 2022, from https://www.cnn.com/2017/11/15/health/screen-time-averages-parenting/index.html


Royon, M. (2019, February 20). The human brain is loaded daily with 34 GB of information. Tech 21 Century. Retrieved March 15, 2022, from https://www.tech21century.com/the-human-brain-is-loaded-daily-with-34-gb-of-information/#:~:text=After%20adding%20pictures%2C%20videos%2C%20games,to%20be%203.6%20million%20gigabytes.

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